Privacy Policy
1. Introduction
Welcome to Lead The Way. We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and create an account as a real estate agent. By using our services, you agree to the terms of this Privacy Policy.
2. Information We Collect
When you register as an agent on our website and use our services, we collect the following categories of information:
- Personal Identification Data: Name, email address, phone number, physical address.
- Account Credentials: Username, password, security questions.
- Payment Information: Please provide payment details, including your credit card or other payment method information, to process your selected pricing plan.
- Usage Data: Information about your interactions with the website, including login times, accessed data, and features used based on your pricing plan.
- Communications: Records of correspondence between you and us, including support requests and notifications.
3. How We Use Your Information
Your information is used for the following purposes:
- To create and manage your agent account.
- To securely process payments for your chosen pricing plan and manage subscriptions.
- To grant access to data and services according to your selected pricing plan.
- To provide customer support and respond to inquiries.
- To communicate important updates, service announcements, and marketing messages (where permitted).
- To enhance and personalize your experience on the website.
- To comply with legal and regulatory requirements, prevent fraud, and enforce our terms.
4. Legal Basis for Processing Your Data
We process your personal data based on the following legal grounds:
- Your consent is required when you register an account or subscribe to a pricing plan.
- The necessity to perform our contract and provide you with the services you requested.
- Compliance with legal obligations.
5. Data Sharing and Disclosure
We do not sell your personal data. However, we may share your information with trusted third parties to facilitate service delivery, including:
- Payment Processors: To handle payment transactions securely.
- Service Providers: Hosting providers, IT services, and customer support platforms.
- Marketing Partners: Where you have given consent to receive marketing communications.
All third parties are contractually obligated to protect your information and use it only for the purposes we specify.
6. Data Security
We implement technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These include encryption, secure servers, access controls, and regular security assessments.
7. Data Retention
We retain your personal and payment data for as long as your account is active or as needed to provide services. We may also retain data as required by law or to resolve disputes.
8. Your Rights
You have the right to:
- Access and obtain a copy of your personal data.
- Correct any inaccurate or incomplete data.
- Request deletion of your data, subject to certain legal limitations.
- Object to or restrict processing where applicable.
- Withdraw consent for marketing communications at any time.
- Receive your data in a portable format.
9. Cookies and Tracking Technologies
We use cookies and similar technologies to improve your experience, analyse usage, and personalize content. You can manage cookie preferences through your browser settings.
10. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy from time to time. We will notify you of material changes via email or on our website and update the effective date accordingly.